[INFOGRAPHIC] Webinar Dos and Don’ts

[INFOGRAPHIC] Webinar Dos and Don'tswebinar tips

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Three Ways to Overcome Banner Blindness and Launch Effective Campaigns

Three Ways to Overcome Banner Blindness and Launch Effective Campaigns

Banner blindness is real.

Studies show that because of the sheer number of banner ads we see every day, we get desensitized to their effect. We don’t notice them anymore. Our brains identify which parts of a web page from which we can get content or information that we need, and ignore the rest.

The blindness has become so prevalent that the click through rate for banner ads has decreased from 44% on the very first one to a staggering 0.06% in 2013.

So how do you make your ads stand out? What methods can you use to make sure your message reaches your target audience?

Here are three ways you can overcome banner blindness and get your audience to listen.

Method 1: Value.

Offer sincere value. You want your audience to notice you amidst all the noise in their newsfeed and other online streams. The most effective way you can do this is by giving them what they need. Offer them something that they can actually use. It doesn’t have to be something expensive, but it has to be of value.

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Method 2: Targeting.

You want to match your offer to your audience, and you can’t do that if you randomly choose who that audience is. You need to know who you’re advertising for, what they need, and where they are in the buyer’s journey. This way, you can make sure that the content you place in front of them is something they would actually pay attention to.

When you target the right people with copy that is relevant to where they are in your funnel, you increase the chances of them taking action.

Method 3: Location, location, location.

Your audience knows where ads are usually placed in a page and they treat those areas as white noise. This is why you need to make use of alternate locations when launching your ads. Fortunately, many platforms allow you to utilize core content areas as advert placements. Facebook and other social media sites are the best examples of this. When your audience sees your copy in the same area as where they get the info they need from a page, they’re more likely to take note of your ad and – if you’re targeting correctly – do something about it.

What other methods do you use to overcome banner blindness? Share it with us in the comments!

Webinar Software: Webinar JEO Walkthrough

Webinar Software

With http://webinarjeo.com

Walking through the best ways to setup a webinar. Showing the capability to run live and evergreen webinars easily along with how to link your autoresponders, add in buy buttons or overlay surveys to your webinar. All this is easy with Webinar JEO.

Webinar Jeo is the very best webinar software as it enables you to produce endless events with limitless participants.

Webinar software is something that has to be reliable and and trustworthy. Webinar JEO runs on the Amazon hardware network for maximum reliability no matter the size of your event.

​For more on Webinar JEO Webinar Software go to http://webinarjeo.com

 

Three Critical Factors of a Successful Advertising Campaign

Three Critical Factors of a Successful Advertising Campaign

One of the most famous Henry Ford quotes that get tossed around constantly in the advertising industry is, “A man who stops advertising to save money is like a man who stops a clock to save time.”

It’s famous because it’s true. Advertising is an essential part of making money for your business. You need to let people know about you and the value you offer, and the best way of doing that – especially in this day and age – is through advertising. Or social media advertising, to be precise.

Sure you can employ other methods – and a lot of them will work – but social media ads give you the best opportunities to reach your target at the most optimized cost.

So how do you make sure your social media ad efforts are giving you the best results? What factors are essential to make your campaigns successful?

Factor #1: Audience

Who are you selling to? Who can benefit from what you provide? Are they young, old, male, female, a huge fan of fantasy football, an avid follower of all things K-pop? Knowing your audience and what makes them tick is the foundation on which effective campaigns are built.

It doesn’t have to be super specific. And it’s important that you’re not confusing your ideal audience with your actual audience. Usually they’re the same, but unless you have the data to back it up, it’s better not to assume. Gather the information you need to make sure you know for a fact who your audience are.

Know their demographics (e.g. middle-aged, married, English-speaking) and their psychographics (e.g. bibliophiles who are also obsessed with stationery).

Want to know more about your audience before you launch your next ad? Check out DataJEO – launching soon!

Factor #2: Objective

What is the goal of your ad? Are you offering a free ebook so you can gather leads? Are you selling something or just letting people know about your brand.

Establishing the main objective of your campaign is important as you are going to have to match it to where your audience currently is on the buyer’s journey. You might feel tempted to dedicate your advertising efforts to just selling, but not every one of your prospects are ready to buy. A lot of them still needs convincing and you need to be able to offer something for them.

You might not even have enough of an audience yet to convince! Understand your ad needs and plan your objectives accordingly to make sure you maximize your efforts.

Factor #3: Platform

Your audience most likely use more than one social media platform, so it makes sense that you advertise on more than just Facebook. This ties into how well you understand your prospects.

Are they usually on mobile or desktop? Do they engage a lot on Twitter or Instagram? Are they more likely to send a message or click call?

Get to know how your audience use each platform that they frequent so you have a better understanding of what copy to present to them when you launch your ad.

There are other factors that play some role to how effective your ads can be, but these three are the bedrock points. Knowing your audience, understanding your ad objective, and utilizing the perfect platform are the most important components that would determine if your social media advertising efforts are going to be a success or just a learning opportunity.

Know more about your audience and what makes them tick. Check out DataJEO – launching soon!

Disappointing Webinar Results? 4 Signs Your Webinar Needs Work

Disappointing Webinar Results? 4 Signs Your Webinar Needs Work

You’re serious about your webinars. You put a lot of thought and hard work into each and every event, but you feel like you should be doing more.

And you probably do.

As with many parts of content marketing, there has to be constant efforts to improve. You can rely on a few key strategies, but those strategies still need to be refined to make sure you’re always on top of your game.

So what signs should you keep an eye on when it comes to webinar development? How can you tell if your sessions need work, and what steps you need to take to fix what’s not working?

Your registration numbers are low.

You have an excellent topic which you know inside and out. You are confident you can deliver a webinar that would give your audience value. So how come you’re not pulling as many registrants as you would expect?

  • Promotion. Whether you’re utilizing social media, email, or other digital platforms, it’s essential that you’re aggressive and on-point when promoting your event. Plan out a detailed pre-launch campaign and make sure to cover three things:
    • Determine your target audience (for this specific webinar).
    • Target that audience on the platform that they frequent.
    • Use compelling ad copy that matches both the audience and the platform.

There weren’t many registrants who showed up to the event.

You’re getting brilliant results in your promotional efforts. You’ve reached your target registration numbers without breaking a sweat. People are interested in your webinar and have confirmed that interest by signing up.

But out of 100 registrations, only 12 people showed up. You’ve spent all that effort on building so much buzz around your event yet are only able to pull in a measly 12 percent attendance rate. Where did you go wrong?

  • Reminders. If your lead signed up for the webinar a week or two before the event, there’s a huge chance they’ll have forgotten about it by the time of the webinar itself. They can’t help it. Life happens. This is why reminders are important. Send an email, post a status update, or tweet your reminders. Emails are the best bet – send one three days before your webinar, one day before, one hour before, and right when it’s about to start. Don’t let that sign up go to waste. 

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A lot of people dropped out mid-webinar.

You have no issues with promoting your event and reminding your leads to attend. You have more than enough attendees at the start of your webinar. The problem now is that a huge chunk of them seem to sign off halfway through.

  • Presentation skills. You might need to practice more on how to grab your audience’s attention, or invite someone to host with you to liven up the conversation.
  • Engagement tools. A lot of webinar platforms offer various options to keep your audience engaged. Use polls and surveys to invite interaction from attendees.
  • Expectations. It’s important that you set proper expectations at the beginning of your session. Let your audience know how long the webinar would be and what to expect in it. One of the reasons people drop off events is that they weren’t onboarded properly.

Your attendees didn’t convert.

You promoted well, reminded effectively, and engaged your audience all throughout your webinar. At the end, though, you didn’t even come close to your conversion target.

  • Problem & solution. The best way to sell in webinars is to identifying the problem your audience is facing and establishing your product or service as the solution. You need to make sure you connect the problem and the solution very clearly to get your audience to act on your CTA.
  • Scarcity & urgency. Make the offer urgent and only available for a limited number of attendees. This will light a fire under your audience and encourage them to make a decision.

Are you having issues with YOUR webinars? What results are you expecting but are not getting? Let us know in the comments!

Your Fundamental Pre-Event Guide To a Successful Webinar

Your Fundamental Pre-Event Guide To a Successful Webinar

Contrary to what some people think, webinars are not extremely difficult to pull off. It doesn’t take rocket science to run an event and get the results you need. It does take a bit of work, though. You must be willing to invest the effort to methodically prepare all the necessary details that make up for a productive and fruitful session way before the session begins.

So how do you prepare for a successful webinar? How do you make sure you’ve covered all the bases so your event runs without a single hitch, and you maximize every marketing opportunity?

EVENT DETAILS

Some of the first things you need to establish to kick off your pre-webinar prep are the event details:

Time and Date

Make sure that you have ample time to prepare and promote your event. A lot of marketers advise to schedule your event eight weeks from the first day you start your prep. This will give you enough room to develop, test, and polish every detail of your webinar.

Some marketers with extensive webinar experience – and a highly engaged audience – can manage to pull off a session with only a week’s worth of prep, but we wouldn’t advise it, especially for those who are just getting started.

Topic

Think of your audience’s pain points and your expertise. Find a happy combo of both, so you’re sure to present an authoritative session.

Platform

There are loads of options out there, both expensive and cost-effective. You can even go free with Hangouts or Facebook Live. Whatever webinar software you pick, make sure it has the features you need and the capability to broadcast efficiently.

We recommend WebinarJEO as the software has true live-streaming technology, which means no delays in broadcast. The system also allows users to host unlimited sessions with unlimited seats, has polls, surveys, interactive whiteboard, and all the marketing bells and whistles a host would need to effectively convert attendees.

CONTENT

Arguably the most important part of any marketing strategy, your content should be the focus of your session and therefore should require considerable preparation.

Once you’ve decided on the topic for your webinar, you need to focus on two things for your content prep: your script and your slide deck. This part of the prep should be done about four weeks before your scheduled event.

Script

There’s no such thing as being over prepared, especially with webinars, so a script is not overkill.

You might be tempted to just go with the highlight points and decide to ad lib the rest of the time, but this is not something we recommend. Sure, you’ll sound more spontaneous, but what happens when you forget a minor detail that’s not in your highlights? Dead air kills webinars, too. Better to be too prepared with an excessively detailed script than flounder because you forgot some minor points that turned out to be necessary to your presentation.

Slide Deck

THIS is where you only focus on the highlights. While your script should be thorough, your slide deck should only include the main points you’re trying to make. Make your slides engaging and complementary to your presentation, but make sure the presentation itself hinges on what you say. The slides are there to help, not do the work for you.

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3 Common Webinar Myths That Can Affect Your Results

3 Common Webinar Myths That Can Affect Your Results

Webinars are effective.

In fact – except for live events – webinars are considered THE most effective strategy when it comes to B2B content marketing. They convince more people, are a great method of onboarding new clients, and serve as an efficient way to educate your audience no matter where they are in the buying cycle.

With all these benefits, however, why aren’t more marketers taking advantage of webinars? Or if they did, they give up after a couple of sessions because there didn’t see the results they were expecting?

There can be a lot of reasons behind ineffective webinars, but marketers believing the following myths might also be a factor.

Myth #1. As long as you know what you’re talking about, there’s no need for a lot of preparation.

There might be a lot of similarities between webinars and live events, but the two are not the same. Sure, both require an engaging presenter, a well laid out presentation, and an interesting topic. Unlike live presentations, though, there’s a lot of technology involved in a webinar. You can’t just speak louder when your mic fails and there’s no podium where everyone can see you. With webinars, you need to know your software inside and out and conduct a considerable number of test runs before you can deem yourself ready for one event.

A lot of presenters go in and launch a session thinking they only need to be knowledgeable, passionate, and engaging. Yes, you should if you want a webinar that stays with your audience. But more than that, you also have to be prepared.

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Myth #2. All webinar attendees are sales ready.

Another thing marketers believe is that webinar attendees are already in the decision stage of the buyer’s journey and are just one step away from making a purchase. This is why they run promotional webinars that focus on the qualities of their product or service and the problems it solves. This is not a bad idea, but if the sessions you run are always like this, you’re limiting your range and would get limited results.

Webinar attendees run the gamut from strangers to long-time customers. You need to make sure you run events that cater to different stages your potential buyers might be in and you’re guaranteed to see better results.

Webinar attendees run the gamut from strangers to long-time customers. Make sure you have content for all. (Tweet This.)

Myth #3. Webinars are expensive.

Yes. There are overpriced webinar programs. They cost a lot, they have lot of features that are pay to play, and they seem to be the only choice available.

These expensive programs are not the rule, though. There are other excellent webinar software out there that don’t have to break your budget while still giving you similar results. You can even go the free route and use Facebook Live or Google Hangouts. Sure, they’re only broadcast options without marketing tools incorporated in them (you need both for an effective event), but they’re an excellent choice if you’re just getting your feet wet.

What other webinar myths have you heard? Share it with us in the comments!

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